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Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims...The ad carries the strapline 'Getting back more than you expected: Priceless', and aims to highlight the bespoke rewards and offers MasterCard customers receive when using their card. ...
This McCann Erickson spot for Mastercard won the March award, held by the Aerial Awards in association with Campaign. The judges, Mick Mahoney and Andy Amadeo, singled out the Mastercard work for holding listeners' attention from beginning to end. They said: "Looking at the script, this could have ...
The Mastercard Christmas ad from McCann Erickson London captures the genuine emotion of real people...In one case, the individuals featured hadn't seen each other for 20 years. The ad aims to show that, while Christmas is special for many reasons, spending it with loved ones is priceless. It ends with the line "there are some things money can't buy. For Christmas, there's Mastercard." ...
Credit card spending in the next three months is predicted to fall 10% on last year, so Mastercard is putting £1.5m into a campaign to encourage consumers to put their Christmas shopping on plastic. The ads centre around the lengths people go to to hide gifts from their loved ones at Christmas. Four executions ...
To support its sponsorship of the 2006 Fifa World Cup Mastercard has developed a TV spot that doesn't use any football stars nor show any football action. Instead the ad demonstrates the fever and excitement that fans from around the globe feel when supporting their national teams. Backed by the song ...
MasterCard has launched a social media and online campaign featuring the former New Zealand rugby...In the campaign, by R/GA, fans can "Ask Buck" a question through Twitter, Facebook or YouTube, and Buck will answer a selection at www.rugbyworldcup.com/mastercard. Rugby fans from around the world will also be able to vote for the MasterCard "Man of the Match" for the first time through the Rugby World ...
Mastercard has launched a campaign to remind holidaymakers that Mastercard is the key to moments...The creative work consists of five executions which aim to communicate that MasterCard is the best way to to treat yourself to something indulgent. Press ads will appear in national and global press, whilst airport travel routes such as the Heathrow and Stansted Express will host train card ...
In this latest ad, Mastercard is inviting every single person in Great Britain to go out
NEWS: MasterCard launches Schools Out ad by McCann Erickson ...
MacLaren McCann Toronto has created two ads for MasterCard Canada. The "timeline" spot chronicles the career of retired Canadian ice hockey player Bobby Orr via his injuries, with the tagline "Earning your ... there's MasterCard". The second spot called "pep talk" focuses on the tense atmosphere in the locker ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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