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LONDON - MasterCard, the global credit-card company, is looking for an agency to handle its global...The brand has approached roster and non-roster agencies with a view to compiling a shortlist at the end of the month. The review comes as MasterCard looks to restructure its global digital marketing ... of MasterCard s above-the-line advertising in the UK. The agency recently created a campaign focusing ...
LONDON - Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims...The TV spot, created by McCann Erickson, sees Tyler serenade a MasterCard customer ... World MasterCard. As well as a song from Tyler, the customer also witnesses a euphoric scene ... ', and aims to highlight the bespoke rewards and offers MasterCard customers receive when using their card ...
MasterCard, in its 13th consecutive year as a Brit Awards sponsor, has launched a competition...Erickson and media agency UM London, MasterCard will give cardholders the chance to win personal items ... to the campaign, which extends the famous MasterCard strapline to "for prizes that money can't buy" and "Something ... of brand, sponsorship and digital Marketing, MasterCard UK and Ireland, said: "MasterCard is proud ...
resigned and will become the global media director of MasterCard early next year.
LONDON - MasterCard has called a review of its global business-to-business creative advertising...to businesses. Currently, MasterCard uses a number of agencies to work on business-to-business advertising ... . MasterCard is now understood to be keen to better streamline its approach by appointing a single advertising ...
LONDON - McCann Erickson created a street party in South London for its latest Mastercard ad...Watch the video above to find out. Video produced by Vox Pops International on behalf of Campaign. Watch the original ad: Mastercard 'street party' by McCann Erickson London Watch Campaign's behind-the-scenes video report from the shoot - Campaign video - making of the new Mastercard ad ...
in its latest ad for Mastercard - Campaign visited the shoot...Watch the behind-the-scenes video above. Watch the ad: Mastercard 'street party' by McCann Erickson ...
. MASTERCARD Project: MasterCard cross border campaign 2010 Client: Gill Barr, head of marketing, UK and Ireland, MasterCard Brief: Encourage people to use their MasterCard abroad to facilitate those special ...
Harris co-founded the Aegis-owned digital agency Diffiniti with the current Carat managing director, Rob Horler, in 1996. The agency evolved from Carat Interactive. In his new role, Harris will work across the UM clients Microsoft, Xbox, MasterCard and Coca-Cola. He replaces Rick Corteville, who has ...
at McCann Erickson for four years, where he worked on brands including Mastercard, Xbox, American Airlines ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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