10 Feb 2000
| by BEN ROSIER
MasterCard is backing its sponsorship of music s Brit Awards on
March 4 with a campaign...MasterCard is backing its sponsorship of music s Brit Awards on
March 4 with a campaign that will appear across TV, posters and national
press.
Created by McCann-Erickson, the campaign uses ...
will
also push a retail deal between MasterCard and Our Price, which offers
the former s customers a 10 ...
12 Dec 1996
MasterCard International is putting pounds 1.5m into a TV campaign to
raise consumer and retailer...MasterCard International is putting pounds 1.5m into a TV campaign to
raise consumer ...
, the campaign,
through Publicis, shows retailers replacing Access signs with those for
MasterCard in shop windows. It uses the line Where you looked for
Access, now you ll find MasterCard . The campaign also ...
25 Jan 2006
MasterCard is launching a poster campaign at London's Gatwick and Heathrow airports this month....multimillion-pound global drive running
at airports across 15 countries. Earlier this month, MasterCard Europe ...
11 Feb 1999
| by STEVE BELL
MasterCard is to launch Brit Summer, a major two-day music festival
planned for June....MasterCard is to launch Brit Summer, a major two-day music festival
planned for June ...
, MasterCard s head of marketing, described the opportunities
for brand promotion through music as enormous ...
for jumping on the Cool
Britannia bandwagon.
But MasterCard believes its links with the Brit Awards ...
04 Jul 2007
MasterCard is to launch a branded presence on Facebook in an extension of its 'Priceless' brand...MasterCard's digital agency, MRM Worldwide, is believed to be working on
the launch of a branded Facebook group that will let consumers engage
with the company and win a series of 'priceless' experiences. Last month MasterCard rolled out a multimillion-pound, integrated push
targeting travellers over ...
21 Sep 2000
| by JOANNA WITT
MasterCard is to sponsor the Music of Black Origin (MOBO) Awards for the next three years...MasterCard is to sponsor the Music of Black Origin (MOBO) Awards for the next three years in an extension of its music sponsorship activities.
MasterCard, which signed a three-year deal in 1999 ...
and ends with the line Never Missing a beat: priceless , and the message MasterCard: Backing The MOBO ...
26 Oct 2005
MasterCard is to sponsor a MasterCard Priceless Evening on Channel 4, featuring live music from
22 Jun 2005
| by Drew Barrand
MasterCard is close to finalising deals with several UK high-street retailers to trial its
30 Jun 2009
MasterCard has signed a deal with Bauer Media's radio network to promote The Eden Project
16 Mar 2005
Brian Moore has been promoted to head of merchant strategy and partnerships at MasterCard Europe