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MasterCard sponsors The Brits content on Vevo

MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership...the event. In the run-up to the ceremony MasterCard is running pre-roll ads against videos from all ... was negotiated by MasterCard's media agency UM London. Tom Connaughton, head of programming at Vevo, said: "We ...

Universal McCann ties up global MasterCard account

MasterCard has consolidated its $340m (£220m) global media planning and buying account...of the worldwide Mastercard media jigsaw for Universal McCann. MasterCard, in a statement, said it had "enjoyed ... ." In July MasterCard launched a campaign to remind holidaymakers it can provide moments that money can't buy ... Bonnie Tyler promoting the World MasterCard . In the TV spot, created by McCann Erickson, Tyler ...

Johnston appoints Mastercard's Iddison as non-executive director

LONDON - Johnston Press has appointed Geoff Iddison, Mastercard's global e-commerce chief, as a non

Paper Round (16 February) - Which clients are advertising in the national press?

Larry the Downing St cat gets his first mention in an ad while MasterCard and HMV are first...Whiskas wishes Downing Street s new cat Larry "good luck" in his new home, with an ad in the Daily Mail and The Sun promoting the brand s partnership with Battersea Dogs and Cats Home. Brit Awards sponsor MasterCard takes out an ad in the Daily Mirror highlighting its "something for the fans ...

JCDecaux expands Waitrose network

, MasterCard and Cadbury Fair Trade. Spencer Berwin, managing director of sales, at JCDecaux, said ...

Vevo promotes Labrinth with 'Lift' promotion

with MasterCard to stream video content from the Brit awards , exclusively on its platform. Follow Sarah ...

Capital One gives cashback with Absolute Radio's Christian O'Connell

The activity will promote the Capital One World MasterCard, which offers customers 5% cashback on purchases up to 2,000 in the first three months and up to 1.25% unlimited cashback after that. During the sponsorship period O'Connell and his team will give away weekly prizes of 500 in cash to Absolute Radio ...

Company signs six-month partnership with Brit Awards

.company.co.uk. The editorial coverage does not affect Mastercard's long-running Brits contract as the awards' headline ...

MEDIA MOVES: Latest people moves in media

, such as Kate Modern. Johnston Press has appointed Mastercard's global e-commerce chief, Geoff Iddison , as a ...

Marketers must be very wary of bastardizing their creatives

actually created by the brand's agency. (The Ford KA and SportKA "evil twin" ads, the Mastercard blow job ...

 

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