Mastercard runs Liverpool final campaign
22 May 2007 | by Media Week
Universal McCann has launched an outdoor campaign for Mastercard around tomorrow's (Wednesday
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Meet Ben Rhodes, MasterCard
08 Jul 2008 | by Hayley Pinkerfield
Mastercard's Ben Rhodes lets Media Week know what he look's for in an agency....What's your job title? Vice-president of marketing for UK and Ireland. Brands controlled: MasterCard and Maestro. Media agencies used: Universal McCann. What are the big media issues? Where you ... MasterCard to deliver engaging content at scale. On a personal level, I read quite a lot as I have a long ...
Media Strategy - MasterCard campaign was Priceless
25 Oct 2005 | by Andrew Canter
. MasterCard, on the other hand, has taken a different approach and adopted a strategy that has truly innovated within the financial services market. Initially launched in October 1997, the MasterCard "Priceless ... can't buy, for everything else there's MasterCard". It enables the brand to cleverly integrate ...
MasterCard turns to C4 with advert-funded programme
11 Oct 2005 | by Ian Quinn
MasterCard is to launch a new advertiser-funded programme on Channel 4, after its marketing boss...The programme, covering the MasterCard Priceless Evening, a music concert to be held on 16 November at London's Café de Paris, will be screened on C4 on 19 November. The concert will feature ... , MasterCard UK Eire, said: "The MasterCard Priceless Evening provided us with an involving and high ...
In brief
01 Apr 2008 | by Media Week
Communications, Five, Ofcom, UEFA, Heineken, Sony, MasterCard, Vodafone, PlayStation, Ford....Champions League sponsors are Heineken, Sony, MasterCard, Vodafone, PlayStation and Ford. - The number ...
The Sun launches prepaid card
10 Sep 2007 | by Ann-Marie Corvin
MasterCard in a move that it hopes will increase reader loyalty and rival The Mirror's prepaid offering.
YCD names Barry Salzman as CEO
08 Oct 2007 | by Trefor Moss
, with Philips, McDonald s, Giorgio Armani, MasterCard and Hilton among its international customers. Salzman ...
UEFA invites bids for Champions League sponsorship
23 Jun 2008 | by Tristan O'Carroll
UEFA today launched an invitation for brands to submit offers for sponsorship rights packages in the automotive category. Sponsors of last season's Champions League were Heineken, Sony, MasterCard, Vodafone, PlayStation and Ford. The deal for an automotive sponsor would cover the Champions League and Super Cup over ...
UEFA calls for sponsorship bids
28 Mar 2008 | by Tristan O'Carroll
UEFA has today launched an invitation for brands to submit offers for sponsorship rights packages in the technology category. It is already seeking a new sponsor in the financial services category. Sponsors of the current Champions League season are Heineken, Sony, MasterCard, Vodafone, PlayStation and Ford. The deal ...
Universal McCann on a major hiring drive
27 Mar 2007 | by Ellen Bennett
Reilly from OMD as planning manager, working with Bacardi-Martini, RHM and Mastercard; Lauren Hertzenberg ... Brilliant Media as digital account manager for Telegraph, Bacardi and Mastercard; and senior digital account ... Gvozdenovic; Edwina Jessel, who will be supporting the Telegraph and Mastercard teams; Simon Edmunds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
