12 Jul 2010
Mastercard has launched a campaign to remind holidaymakers that Mastercard is the key to moments...The creative work consists of five executions which aim to communicate that MasterCard is the best way to to treat yourself to something indulgent.
Press ads will appear in national and global press, whilst airport travel routes such as the Heathrow and Stansted Express will host train card ...
11 Dec 1998
| by KATHY GREENE
NEW YORK: Credit card giant Mastercard International has appointed
Sharon Gamsin as its new PR...NEW YORK: Credit card giant Mastercard International has appointed
Sharon Gamsin as its new PR vice-president.
Gamsin, who joins Mastercard next month, will oversee global media
relations ...
as communications
vice-president of the New York Stock Exchange.
Mastercard International s PR agencies ...
08 Dec 2005
| by by Sam Matthews
LONDON - MasterCard Europe has extended its Uefa sponsorship to include the Champions League 2006...As well as coverage at all Uefa matches, the sponsorship gives MasterCard the opportunity to offer ...
business-building programmes to drive card acquisition, activation and usage.
MasterCard, which has been ...
as part of the renewed deal.
Jeremy Nicholds, commercial director at MasterCard Europe, said ...
19 Jan 2005
MasterCard is planning to run a heavyweight promotional push for its sponsorship of the 25th Brit...Megastores to promote an exclusive deal offering MasterCard holders a 10% discount on CDs and DVDs by all Brit Awards-nominated artists.
MasterCard, which has sponsored the Brits for the past seven years ...
16 Jul 2009
| by Sarah Johnson
LONDON - MasterCard has partnered with Square Meal, the corporate dining and entertainment listings...-fareast-language:#0400;
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MasterCard customers will be able to access rewards ...
. When consumers pay for their booked meal using a MasterCard they will be able to access incentives ...
as part of MasterCard's intergrated ad campaign and is the latest in several partnerships. Last month ...
10 Nov 2009
| by Alex Brownsell
LONDON - MasterCard will move away from its brand-led marketing strategy in an attempt to better...;
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MasterCard's group general manager UK and Ireland, Hany Fam ...
, will be for MasterCard to differentiate itself from rivals such as Visa and American Express. Fam is concerned that while the MasterCard brand is universally recognised, the company has been less successful ...
06 Aug 2008
| by Daniel Farey-Jones
LONDON - MasterCard has appointed MRM Worldwide as its lead UK digital agency, with initial tasks...Buzzworld will be accessible later today from the boutique-style travel website, Priceless Travel , already created by MRM Worldwide to support MasterCard's corresponding TV and print ads. Buzzworld ...
-president of UK marketing at MasterCard, said: "The digital space represents a great opportunity for MasterCard ...
29 May 2007
| by Staff
NEW YORK - Mastercard's long standing sponsorship of the World Cup could be in trouble after a US...A US appeals court judge ruled on Friday that an earlier court ruling giving MasterCard an eight ...
that MasterCard and not its larger rival Visa International should get the eight-year deal with Fifa. The original case had been brought last year by Mastercard following Fifa s decision to switch credit card ...
13 Nov 2002
| by Jennifer Whitehead,
LONDON - MasterCard continues its 'Priceless' advertising campaign with a Christmas push telling....
In conjunction with the advertising, MasterCard will be offering a prize of a holiday on a tropical island ...
Europe for MasterCard, said: "This multifaceted campaign harnesses the power of 'Priceless' across ...
of reaching thousands of UK MasterCard cardholders to offer them a priceless holiday of their dreams ...
13 Jan 2012
| by Maisie McCabe
MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership...the event.
In the run-up to the ceremony MasterCard is running pre-roll ads against videos from all ...
was negotiated by MasterCard's media agency UM London.
Tom Connaughton, head of programming at Vevo, said: "We ...