Audi hires former LG marketer Dominic Chambers
08 Jul 2011 | by Alex Brownsell
marketing team. Former UK group marketing director Paul Trueman recently joined MasterCard as head ...
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The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a...Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...
Uefa names Castrol as last sponsor for Euro 2008
21 Nov 2006 | by by Sarah Woods
The agreement, which covers a wide product category including lubricants, oils and fuels, completes the global sponsorship programme 20 months ahead of the event. Castrol joins a number of global sponsors for Uefa Euro 2008, which includes Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard, McDonald ...
Ford extends tie-up with European football until 2009
23 Feb 2006 | by by Sam Matthews
partners Heineken, MasterCard, Sony and Vodafone have signed up to the new contracts. If you have ...
Ford to discard 'Destination Football' next season
15 Feb 2006 | by Drew Barrand
, takes the tie-up to 2009. Heineken, MasterCard, Sony and Vodafone have already signed up to the new ...
Castrol hires OgilvyOne for Uefa website
02 Feb 2007 | by Gareth Jones
number of sponsors for Uefa Euro 2008, including Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard ...
Champions League Final: The game that stops a continent
26 May 2011 | by Alex Brownsell
audience demands entertainment from the advertising they consume.' MASTERCARD Champions League sponsor MasterCard will push its 'Witness history' activation campaign through a series of broadcast ... activity, such as its MasterCard Sport Court Debate held in London this week. According to Paul ...
The Work: Private View
14 Apr 2006
's bushel. Mastercard (5) Maestro, apparently, is the new cash. Yeah? I have had a Maestro logo on my bank ... ? Maybe I'm just a bad audience for this one ... my last car was new in 1971. The Mastercard (5) Maestro ... car drivers 5. MASTERCARD Project: Maestro Client: Rita Broe, head of marketing, Mastercard Europe ...
Boom or bust? The challenges key marketing sectors face in 2008
08 Jan 2008 | by Staff
by MasterCard s PayPass, and by the end of 2008, MasterCard predicts 5m consumers will have these cards and 100 ...
Pick & Turkey league (03 Dec 2010)
02 Dec 2010
Kennedy Portland Nike Tiger Woods apology 1 McCann Erickson MasterCard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
