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The year's top 10 legal cases for marketers

LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a...Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...

Super Bowl XXXV reflects dotcom gloom

with traditional advertisers, including some Super Bowl regulars such as MasterCard International. MasterCard ...

Uefa selects agency for Euro 2008 work

are Carlsberg, Coca-Cola, Continental, Hyundai-Kia, JVC, MasterCard, McDonald s and Adidas. Separately, Uefa ...

The Work: Private view

gold-star pasties. Elvis, meanwhile, was a big fan of the new MasterCard (3) World MasterCard ... flash. Seems us Aussies could learn a lot from this approach ... damn. The MasterCard (3) work ... , and the World MasterCard bit was a serious cut-and-paste job. Perhaps they need a bit of a road trip ...

England sponsors top Euro 2000 recall table

%. These figures outstripped official tournament sponsors MasterCard and JVC which are believed to have paid ... 70% Nationwide 69% Carling 67% MasterCard ...

THIS WEEK: Nike ambushes sport limelight

such as MasterCard (21%), JVC (16%) and Philips, which had the lowest awareness level of the official sponsors ... Umbro 28 Carlsberg 26 Mastercard 21 Fuji Film 21 ...

Private view

- is how it looks. Mastercard by Publicis. Gerry Moira s agency, so I have to beware the potential ... t possess - an ability to cook exotic food and a Mastercard. I m not convinced by this strategy that I ... company: Rose Hackney Barber Exposure: Regional TV - Anglia Mastercard Project: Mastercard ...

The Work: New Campaigns - The World

MASTERCARD - TIMELINE, PEP TALK - CANADA CREDITS Project: Timeline, pep talk Clients: Lilian ... ; Milos Vranesevic, director brand marketing, MasterCard Brief: Link MasterCard to what's "priceless ... of the greatest ever ice-hockey players, has been signed by MasterCard, which is building its profile in Canada ...

Debenhams to quit Nectar scheme

From February 15, Debenhams, one of the founding partners when Nectar launched in 2002, will no longer issue or redeem Nectar points. It is understood that Debenhams will now focus its loyalty marketing solely on its own store card holders, and customers signed up to its Mastercard points ...

Williams F1 links brand with M&S and Halfords

sponsors reassessing their involvement with the sport. Mastercard confirmed yesterday (Tuesday ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.