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Canadian drinks conglomerate Seagram has poached MasterCard s top marketer to be its own...Canadian drinks conglomerate Seagram has poached MasterCard s top marketer to be its own international marketing supremo. Joseph V Tripodi is to head global marketing in the company s new ... -year career at MasterCard International saw him rise to executive vice-president for global marketing ...
Mastercard is launching a major brand-building campaign, through Publicis next week, featuring...Mastercard is launching a major brand-building campaign, through Publicis next week, featuring the line Every language speaks Mastercard . The ads coincide with Mastercard s sponsorship of Euro 96. The credit card is also backing the Mastercard Masters of Music Concert, featuring Eric Clapton at Hyde ...
John Dooner, the chief executive of McCann Worldgroup, has posted the network's MasterCard supremo...with McCann since 1991, has come to the network's attention as the worldwide account director for MasterCard ... : "Peter has done a superb job of working with MasterCard and with McCann Worldgroup disciplines to ensure ... global clients." In addition to overseeing the MasterCard business, McGuinness has worked on accounts ...
LONDON - Former AOL MD Michael Steckler resurfaced in the digital world this week and Mastercard...Coors , the beer company, in February this year. ( Marketing ) MasterCard Worldwide has promoted ...
LONDON - World Cup official sponsors Coca-Cola, Budweiser and Mastercard are already seeing gains
include Sony and Mastercard.
, joining MasterCard, McDonald's, Carlsberg and JVC until 2009. The deal includes sponsorship rights
LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a...Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...
agency Sponsorvision, takes on responsibility for MasterCard, Signet, Southcorp Wines and JP Morgan.
and Mastercard. The Euro 96 championship was promoted by CDP. - General release
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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