18 Aug 2000
| by Camilla Palmer
MasterCard is suing the US Green Party’s presidential candidate Ralph Nader for 5m, claiming his...LONDON (Brand Republic) – MasterCard is suing the US Green Party’s presidential candidate Ralph Nader for 5m, claiming his TV campaign rips off its own “priceless” ad campaign.
MasterCard ...
” as “priceless”.
Chris O’Neill, MasterCard vice-president for global marketing communications, said, “We feel ...
08 Aug 2002
| by RITA BROE, Head of marketing, Mastercard, UK and Northern
Europe
A brief to use radio to encourage people to pay their road tax
can't be a creative's dream, but the COI/DVLA's agency has risen to the
challenge with 'Chitty', which uses alternative lyrics to 'Chitty Chitty
Bang Bang'.
14 Dec 2006
| by by Joanne Payne
LONDON - McCann Erickson has created a Christmas viral ad for Mastercard to support the Oxfam
24 Feb 2011
| by Alex Brownsell
year, through a partnership with payment brands MasterCard, Visa and American Express....this technology."
Hany Fam, president of MasterCard UK Ireland, added that the announcement ...
wallets .
Visa and MasterCard have centred recent marketing on the benefits of contactless payment ...
01 Nov 2000
| by Camilla Palmer
the “priceless” TV commercial for MasterCard, has aped another ad, for recruitment website Monster.com, in a...being sued for parodying the “priceless” TV commercial for MasterCard, has aped another ad ...
”; and “I want tax breaks for the very rich”.
Earlier this year, MasterCard reacted with a lawsuit after it failed to get a ban on the Nader ad which ran over the summer.
The MasterCard ad focused ...
08 Apr 2005
Global comms chiefs from brands including Coca Cola, Friends of the Earth, Mastercard, McDonald's and Novartis International will speak on 'The Globalisation of PR: myth or reality?'. The event is organised jointly by PRWeek and the ICCO.
For further information contact 020 8267 4116 or visit www.iccopr.com. ...
20 Mar 2003
| by Staff,
As well as BA and P&G, other high-spending advertisers such as Pepsi, MasterCard and Visa ...
. News magazines are also likely to be hit hard.
According to reports, MasterCard has already said ...
advertising, and MasterCard is to resume advertising with a more sensitive campaign, emphasising homeliness ...
13 Sep 2006
| by by Staff
Partners are being sought for the card, which will be launched in association with MasterCard; about 40 charities have been approached.
When each card is used for the first time, an automatic donation of £10 is made to the cardholder's chosen charity, with a further 25p donated by DAYS for every ...
01 Mar 2002
| by Edited by JOE LEPPER
and event sponsors Ford, Sony, Mastercard
and Amstel are liaising with the council to sponsor events ...
24 Jul 1997
| by ROBERT RAY, Joint managing director, Th
advertisers.
The latest issue features brands such as MasterCard and Benetton.
The six ...