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MasterCard sues presidential runner for ad rip-off

MasterCard is suing the US Green Party’s presidential candidate Ralph Nader for 5m, claiming his...LONDON (Brand Republic) – MasterCard is suing the US Green Party’s presidential candidate Ralph Nader for 5m, claiming his TV campaign rips off its own “priceless” ad campaign. MasterCard ... ” as “priceless”. Chris O’Neill, MasterCard vice-president for global marketing communications, said, “We feel ...

RADIOWATCH: Radio Choice - DVLA

A brief to use radio to encourage people to pay their road tax can't be a creative's dream, but the COI/DVLA's agency has risen to the challenge with 'Chitty', which uses alternative lyrics to 'Chitty Chitty Bang Bang'.

Oxfam teams up with Mastercard for Christmas viral

LONDON - McCann Erickson has created a Christmas viral ad for Mastercard to support the Oxfam

Transport for London announces contactless payment plan for 2012

year, through a partnership with payment brands MasterCard, Visa and American Express....this technology." Hany Fam, president of MasterCard UK Ireland, added that the announcement ... wallets . Visa and MasterCard have centred recent marketing on the benefits of contactless payment ...

Ralph Nader apes Monster.com in latest ad

the “priceless” TV commercial for MasterCard, has aped another ad, for recruitment website Monster.com, in a...being sued for parodying the “priceless” TV commercial for MasterCard, has aped another ad ... ”; and “I want tax breaks for the very rich”. Earlier this year, MasterCard reacted with a lawsuit after it failed to get a ban on the Nader ad which ran over the summer. The MasterCard ad focused ...

Speakers named for ICCO Summit

Global comms chiefs from brands including Coca Cola, Friends of the Earth, Mastercard, McDonald's and Novartis International will speak on 'The Globalisation of PR: myth or reality?'. The event is organised jointly by PRWeek and the ICCO. For further information contact 020 8267 4116 or visit www.iccopr.com. ...

US and UK advertisers review plans after Baghdad attack

As well as BA and P&G, other high-spending advertisers such as Pepsi, MasterCard and Visa ... . News magazines are also likely to be hit hard. According to reports, MasterCard has already said ... advertising, and MasterCard is to resume advertising with a more sensitive campaign, emphasising homeliness ...

DAYS unveils Gift Aid credit card

Partners are being sought for the card, which will be launched in association with MasterCard; about 40 charities have been approached. When each card is used for the first time, an automatic donation of £10 is made to the cardholder's chosen charity, with a further 25p donated by DAYS for every ...

PUBLIC SECTOR: Glasgow council plans events for UEFA football final

and event sponsors Ford, Sony, Mastercard and Amstel are liaising with the council to sponsor events ...

Big Issue alters for ads appeal

advertisers. The latest issue features brands such as MasterCard and Benetton. The six ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.