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MasterCard is backing its sponsorship of music s Brit Awards on March 4 with a campaign...MasterCard is backing its sponsorship of music s Brit Awards on March 4 with a campaign that will appear across TV, posters and national press. Created by McCann-Erickson, the campaign uses ... will also push a retail deal between MasterCard and Our Price, which offers the former s customers a 10 ...
MasterCard International is putting pounds 1.5m into a TV campaign to raise consumer and retailer...MasterCard International is putting pounds 1.5m into a TV campaign to raise consumer ... , the campaign, through Publicis, shows retailers replacing Access signs with those for MasterCard in shop windows. It uses the line Where you looked for Access, now you ll find MasterCard . The campaign also ...
MasterCard is to launch Brit Summer, a major two-day music festival planned for June....MasterCard is to launch Brit Summer, a major two-day music festival planned for June ... , MasterCard s head of marketing, described the opportunities for brand promotion through music as enormous ... for jumping on the Cool Britannia bandwagon. But MasterCard believes its links with the Brit Awards ...
Mastercard's Ben Rhodes lets Media Week know what he look's for in an agency....What's your job title? Vice-president of marketing for UK and Ireland. Brands controlled: MasterCard and Maestro. Media agencies used: Universal McCann. What are the big media issues? Where you ... MasterCard to deliver engaging content at scale. On a personal level, I read quite a lot as I have a long ...
immediately. MasterCard is to align its brand with music, signing a three-year deal to sponsor the Brit...pan-European media buying account, currently handled by Concord. MasterCard is to align its ... it could attract a sponsor with a higher profile (Marketing, May 7). MasterCard is well known ... review, likely to lead to a relaunch early next year. A spokeswoman for MasterCard stressed ...
McCann-Erickson London is launching the priceless campaign for MasterCard in the UK this weekend....McCann-Erickson London is launching the priceless campaign for MasterCard in the UK ... can t buy; for everything else, there s MasterCard. Rita Broe, head of marketing for MasterCard in the UK and Republic of Ireland, said: We feel the new work will strike a chord with British ...
MasterCard has announced it is to renew its sponsorship of the Uefa Champions League for a further...partner until the end of the 2014-15 season. MasterCard said it would use the extended deal to place a ... MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ... around the tournament, in particular through its 'Witness History' Facebook page. A MasterCard ...
MasterCard has launched a social media and online campaign featuring the former New Zealand rugby...In the campaign, by R/GA, fans can "Ask Buck" a question through Twitter, Facebook or YouTube, and Buck will answer a selection at www.rugbyworldcup.com/mastercard. Rugby fans from around the world will also be able to vote for the MasterCard "Man of the Match" for the first time through the Rugby World ...
MasterCard has axed plans to sponsor a two-day music festival, which was scheduled for this summer...MasterCard has axed plans to sponsor a two-day music festival, which was scheduled ... . MasterCard was aiming to build on its three-year sponsorship deal with the Brit Awards, which began last ... be enormous . Rita Broe, head of marketing for MasterCard, told Marketing before the Brit Awards ...
LONDON - MasterCard Europe has extended its Uefa sponsorship to include the Champions League 2006...As well as coverage at all Uefa matches, the sponsorship gives MasterCard the opportunity to offer ... business-building programmes to drive card acquisition, activation and usage. MasterCard, which has been ... as part of the renewed deal. Jeremy Nicholds, commercial director at MasterCard Europe, said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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