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MasterCard has launched a social media and online campaign featuring the former New Zealand rugby...In the campaign, by R/GA, fans can "Ask Buck" a question through Twitter, Facebook or YouTube, and Buck will answer a selection at www.rugbyworldcup.com/mastercard. Rugby fans from around the world will also be able to vote for the MasterCard "Man of the Match" for the first time through the Rugby World ...
MasterCard has appointed Frank PR to exploit the brand's UEFA Champions League sponsorship....MasterCard has appointed Frank PR to exploit the brand s UEFA Champions League sponsorship. The pan-European brief will see Frank support MasterCard initiatives around the tournament, thought ... in a four-way competitive pitch that included former incumbent Weber Shandwick. MasterCard recently ...
MasterCard is understood to have appointed Kaper to handle a consumer PR brief....relaunches MasterCard's long-term 'Priceless' marketing campaign. This follows the appointment of Rose ... handles MasterCard's public affairs work and is understood to have handled a number of consumer projects ...
With work from British Airways, T-Mobile, Sainsbury's, Nationwide, Mastercard and John Lewis....Concorde week by week. MasterCard has got the All Blacks legend Buck Shelford answering questions ... . MasterCard's new social network campaign also plays on the past with the help of Wayne "Buck" Shelford, a former All Blacks captain from the 80s. The campaign is clearly linked to MasterCard's sponsorship ...
LONDON - Former AOL MD Michael Steckler resurfaced in the digital world this week and Mastercard...Coors , the beer company, in February this year. ( Marketing ) MasterCard Worldwide has promoted ...
MasterCard recruits a UK and Ireland marketing chief, and 18 Feet & Rising appoints its first..., Darran Snatchfold , as planning director. ( Campaign ) Marketing MasterCard has hired former LG ...
Harris co-founded the Aegis-owned digital agency Diffiniti with the current Carat managing director, Rob Horler, in 1996. The agency evolved from Carat Interactive. In his new role, Harris will work across the UM clients Microsoft, Xbox, MasterCard and Coca-Cola. He replaces Rick Corteville, who has ...
at McCann Erickson for four years, where he worked on brands including Mastercard, Xbox, American Airlines ...
Matty Tong has been named the head of planning as part of a reshuffle of its strategic offering. She joins Publicis from the PR agency Weber Shandwick, where she was the head of strategic planning, working on clients including Microsoft, EDF Energy and MasterCard. Before Weber Shandwick, Tong ...
He replaces Jon Tipple, who moved to McCann's sister branding agency FutureBrand earlier this month. Reporting to the group's chief strategy officer, Nikki Crumpton, Izbicki takes charge of the 15-strong planning department and will be the planning lead on the agency's MasterCard account ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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