How to join the social club
28 Nov 2011 | by Melanie May
from so many channels that the diversity of sources can be an issue,' says Matt Rhodes, client services ...
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Think BR: Understanding big data
23 May 2012 | by Matt Barnett
with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R....have a chance to get ahead and break the data matrix. Matt Barnett, head of digital, MARS\Y R ...
CREATIVE STRATEGY: John West's campaign charts new waters
27 Oct 2011 | by Simon S Kershaw
, Matt Button....I asked Matt what was on his agenda for the coming 12 months or so. One item was social media. The other, which was causing him more concern, was how to "join the dots" of the many touch points between the Lexus brand and potential or existing customers. In particular, he saw this as an issue ...
Publishers on slow road to data marketplace?
20 Oct 2011 | by Daniel Farey-Jones
the benefit of dealing directly with agency trading desks, told panel moderator Matt O Neill that the market ...
Albion London to set up DM agency
22 Sep 2011 | by Matt Williams
Albion London is launching a standalone direct marketing agency in a bid to offer clients a specialism in digital sales, eCRM and live data.
Whitbread reviews CRM across brand portfolio
04 Aug 2011 | by Matt Williams
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build closer relationships with its customers.
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
117 Matt Deegan writes 3734 118 The Toad Stool 3732 ...
'Direct at its best' helps McCann Erickson to Romania's first Grand Prix
20 Jun 2011 | by Matt Williams
CANNES 2011: According to the festival's chairman Terry Savage, when Romania won its first-ever Bronze Lions at Cannes, the Romanian president insisted on visiting the agency responsible to formally present the award.
Agencies to pitch for Gatorade brief
09 Jun 2011 | by Matt Williams
Gatorade, the PepsiCo-owned sports drink, is looking for an agency to handle its below-the-line marketing activity in the UK.
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
Matt Morley-Brown, creative director at Archibald Ingall Stretton. 'Cut-through is becoming more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
