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What digital marketers can learn from DM

Matt Morley-Brown, creative director at Archibald Ingall Stretton. 'Cut-through is becoming more ...

Google launches Think Quarterly business magazine

for anyone other than our partners." Matt Brittin, managing director of UK Ireland Operations, Google ...

Vodafone calls UK direct marketing review

Vodafone is holding a review of its UK direct marketing account, currently held by Partners Andrews Aldridge.

DM industry beats government recycling targets

LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

BMW reveals the secret behind its fuel efficiency in April Fool ad

LONDON - BMW has revealed a smart new piece of technology that will allow drivers to hitch a ride from the car in front via a magnetic beam, as part of an April Fool print campaign created by WCRS.

Lexus hires The Listening Company for contact work

manufacturer s Lexus Roadside Assistance. Matt Button, CRM and database marketing manager at Lexus, said: We ...

OgilvyOne bolsters creative with Wunderman's Williams

LONDON - OgilvyOne London has appointed Matt Williams, the associate creative director at Wunderman...: In his 15-year career, Matt has won an incredible 48 awards, including several DMAs, Cannes Lions and has ...

Smart backs Fortwo with test drive campaign

features Matt Berry from Channel 4 drama series IT Crowd as the fictitious Dr Tridion, an irreverent ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.