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WPP scoops global Bombay Sapphire account

Bombay Sapphire, the Bacardi-owned premium gin brand, has appointed a group of WPP agencies to handle its global communications account.

What Next in Digital?

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... solutions), Haymarket Brand Media Read the intro Matt Dyke and Kevin Sutherland, AnalogFolk ... is struck by Matt Dyke , a founding partner of AnalogFolk, who points out that a collaborative approach ...

Marmite plots further pop-up shops

Marmite opened a limited-edition pop-up shop in Regent Street, London last year. It is now poised to launch new pop-up shops in 2011. The outlets will have a new location and will be different to the previous incarnation. Matt Burgess, managing director of the brand, admitted it is plotting further ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.