JWT wins 'Viagra 2' launch business
08 Jul 2010 | by Matt Williams
Pfizer has appointed JWT to handle the advertising for the launch of a new Viagra-like product that will be made available for purchase over the counter.
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Agencies line up for Novartis digital task
26 Aug 2010 | by Matt Williams
Novartis UK, the UK arm of the global pharmaceutical company, is holding talks with agencies over its consumer-facing digital advertising.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... solutions), Haymarket Brand Media Read the intro Matt Dyke and Kevin Sutherland, AnalogFolk ... is struck by Matt Dyke , a founding partner of AnalogFolk, who points out that a collaborative approach ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
interface design to social experience design. - Matt Dyke is a founding partner and Kevin Sutherland ...
Agencies line up for Viagra-like launch task
11 Feb 2010 | by Matt Williams
LONDON - Pfizer, the global pharmaceuticals company, is holding talks with agencies about a launch advertising brief for a new Viagra-like product that tackles erectile dysfunction.
Government could breach IP laws by unbranding cigarettes
01 Feb 2010 | by Matt Williams
LONDON - The British Brands Group has warned that the government may be in breach of intellectual property laws if it carries out proposals to remove branding and logos from cigarette packets.
GSK calls pan-Euro advertising review
08 Oct 2009 | by Matt Williams
LONDON - GlaxoSmithKline, the pharmaceuticals and chemicals giant, has called a review of the pan-European advertising roster for its pharmaceuticals division.
Pharmaceutical giant Bayer calls global ad and media review
17 Jul 2009 | by Matt Williams
LONDON - Bayer AG, the German pharmaceutical and chemical giant, has called a global consolidation review of the advertising and media accounts for its healthcare division.
GSK hires Rapp for global NiQuitin CQ and Alli accounts
11 Jun 2009 | by Matt Williams
LONDON - GlaxoSmithKline, the healthcare giant, has handed Rapp the global direct marketing and digital accounts for its NiQuitin CQ and Alli brands after a pitch against LBi, Razorfish and EHS Brann.
The Work: New Campaigns - UK
06 Feb 2009
Writers/art directors: Matt Keon, Richard Flintham, Rick Gayton, Darren Beresford Planner: Tom Goodwin ... Creative agency: M C Saatchi Writer: David Fleetwood Art director: Gary Monaghan Planner: Matt Willifer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
