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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO

Copywriter: Matt Davis WINNER Third-placed with its DRTV entry, the NSPCC tops the radio ...

MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public

Creme Eggs proved the star of this table thanks to new advertising, starring comedian Matt Lucas ...

MARKETING MIX: No blues if Zola is on the rampage

Macclesfield United 8 35 The Grim Matt Kirby Voyageur Group London ...

MARKETING MIX: Top trio help to lift winner’s game

), Frank Leboeuf of Chelsea (eight points) and Matt Elliott of Leicester (six points), Chris beat three ... Taylor Ilford Ltd London Merry Men 2= 30 The Grim Matt Kirby ...

Marketing Mix: Winner’s trophy is sent to Coventry

/ High Wycombe 5 50 Court In The Act Matt Court Newsquest (N London ...

MARKETING MIX: Persuaders persuaded

, elegant, stylish bottle, matt-black sand-blasted glass with a matt-black label, and around its neck was matt-black foil and around that was matt-black wire mesh. It was all so ... matt black ...

Mars man runs over to Reebok

been brand manager for Mars Bar for 18 months. Matt Barwell, brand manager for Snickers, steps ...

MARKETING MIX: Chase wins Spink place in The Sun

if they are dealing with art director Matt Spink....if they are dealing with art director Matt Spink. Spink s lust for danger knows virtually no bounds ... . At that moment, Matt was entering Leicester Square, feeling pretty mellow after the aforementioned pub crawl ... . As Matt picked up the bag, he noticed a woman (Adie) clad in evening clothes pound past him, chasing ...

Agency of the Week: GGT Advertising

You know when it s nearly Easter because Cadbury s Creme Eggs are everywhere - including Adwatch. GGT Advertising s new Creme Eggs campaign gives the agency its first Adwatch appearance of 1997, straight in at number four with a 67% recall figure. The Adwatch result shows that egg-headed Matt ...

Advertising & Promotion: KLM and Air UK review ads

Matt Button, marketing communications manager at KLM, who will retain his role in the joint ...

 

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