THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO
18 Dec 1997
Copywriter: Matt Davis WINNER Third-placed with its DRTV entry, the NSPCC tops the radio ...
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E-Commerce - How to make online sales pay.
31 Dec 1997
for putting retailers and catalogues on the web Contact: Matt Darwood Tel: 0181 387 4074 Web: www ...
MGM sets up management team separate from partners
12 Dec 1997 | by ELEANOR TRICKETT
. The team will be made up of three existing board directors: Hilary Taylor, Robert Ffytch and Matt James ...
MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public
11 Dec 1997 | by GAIL KEMP
Creme Eggs proved the star of this table thanks to new advertising, starring comedian Matt Lucas ...
MARKETING MIX: No blues if Zola is on the rampage
04 Dec 1997 | by JULIAN LEE
Macclesfield United 8 35 The Grim Matt Kirby Voyageur Group London ...
PRIVATE VIEW
28 Nov 1997 | by ROONEY CARRUTHERS
Agency: Euro RSCG Wnek Gosper Writers: Mark Wnek, Dominic Gettins, Matt Bartley Art directors ...
An AMV BBDO advertising supplement: IWS makes move to AMV for Woolmark’s pounds 30m rebrand task
21 Nov 1997 | by JOHN TYLEE
the appointment of Tim Shepherd-Smith, from British Airways, as the international and marketing development ... and promotions manager. Shepherd-Smith said: We have well-established relationships with the BBDO ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
21 Nov 1997 | by WILLIAM HOWELLS
: Zenith Media Buyer: Ben Scott Client: BMW Agency: Zenith Media Buyer: Matt Howse Client ...
Samaritans opt for ’positive’ approach in O&M poster drive
14 Nov 1997 | by ELEANOR TRICKETT
executions were created by four members of their group - the art directing and copywriting teams, Matt ...
LIVE ISSUE/ACCURIST CAMPAIGN: Are the Accurist ad’s ’shock tactics’ unsuitable? - It’s contentious, but is the image insensitive? Mairi Clark canvasses opinion
14 Nov 1997 | by MAIRI CLARK
is editor of Esquire BEN WALKER AND MATT GOODEN The creative team that worked on the ad, Ben Walker and Matt Gooden, are slightly bemused about the rumpus surrounding the image. Walker says ... imagery to benefit the brand rather than for PR. Ben Walker, a copywriter, and Matt Gooden ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
