younger, PR people will have to work harder to make up for their inadequacies, says Matt Peacock
23 Jan 1997 | by MATT PEACOCK
the role vacated by those wise and cautious veterans of newsrooms past. Matt Peacock is a senior ...
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Nestle enters mini egg market via JWT spots
31 Jan 1997 | by HARRIET GREEN
in their hi-tech matt-black spoon backed by a heavy rock soundtrack. The Smarties are all wearing wrap ...
Diary: War zones do less damage than a full metal cabinet on PR’s frontline
23 Jan 1997
Former BBC Radio reporter Matt Peacock thought he was swapping intrepid war zone action...Former BBC Radio reporter Matt Peacock thought he was swapping intrepid war zone action for the safe world of PR when he took a job as a senior consultant at Regester Larkin. How wrong he was. Peacock spent the last nine years covering conflict in Bosnia, the West Bank, Karachi and Northern ...
Editorial: Measuring up to expectations
23 Jan 1997 | by MATT PEACOCK
Economists and financial commentators have been divided on the likely effects of the crisis in Asian markets on the more robust Western economies.
MEDIA: Why the Barclays deserve a crack at the Independent
23 Jan 1997 | by MAGGIE BROWN
paper and matt cover, it looks too similar - for British eyes anyway - to weekend review sections ...
1997 FACES TO WATCH
17 Jan 1997 | by MARK WNEK executive creative director a
. Matt James 25 CIA Matt James has been planning and buying space at CIA for four years ...
PRIVATE VIEW
10 Jan 1997 | by TIM MELLORS, chairman and executive cre
: Totally refreshing Agency: Euro RSCG Wnek Gosper Writers: Matt Bartley, Mark Wnek Art director: Kiki ...
St Luke’s launches Teletext campaign
09 Jan 1997 | by KAREN YATES
, were written by Tom Childs and Ed Morris, and directed by Matt Winn through Freedom Films. Media ...
Cadbury’s Creme Eggs
08 Jan 1997 | by ALI QASSIM
Comedian Matt Lucas, alias George Dawes from BBC2 s Shooting Stars comedy quiz, reappears...Comedian Matt Lucas, alias George Dawes from BBC2 s Shooting Stars comedy quiz, reappears in the new pounds 2.5m TV campaign for Cadbury s Creme Eggs in the run-up to Easter. A series of ten- and 30-second executions, created by ad agency BDDP.GGT to mark the 75th anniversary of the Cadbury ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
