POINT-OF-PURCHASE: Cosmetic differences - POP has to work even harder for cosmetics, explains Jane Bainbridge
23 Jul 1998 | by JANE BAINBRIDGE
. Shoppers are very aware of textures, whether products are matt or gloss and they smell the products ...
. Other appointments include Helga Slater and Julia Oliver as account managers, and Matt Piddlestone ...
. Shoppers are very aware of textures, whether products are matt or gloss and they smell the products ...
metal carcass and metal shelving, finished in matt black to give a sooty effect. The units ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.