Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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MEDIA CHOICE: Matt Thompson, group marketing director of Auto Trader, chooses the Budweiser ad
10 Dec 1999 | by MATT THOMPSON, group marketingn directo
Following on from the Budweiser frogs and chameleons TV campaign, the Top Secret notebook develops the plot. It is published as a mounted supplement and contains Louie the Lizard s secret plans to kill off the Budweiser frogs so he can step into their shoes as the ad s new star.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
