MEDIA CHOICE: Matt Thompson, group marketing director of Auto Trader, chooses the Budweiser ad
10 Dec 1999 | by MATT THOMPSON, group marketingn directo
Following on from the Budweiser frogs and chameleons TV campaign, the Top Secret notebook develops the plot. It is published as a mounted supplement and contains Louie the Lizard s secret plans to kill off the Budweiser frogs so he can step into their shoes as the ad s new star.



