THE BOOK OF LISTS: The 10 Best direct marketing executions
17 Dec 2001
. Agency: Rapier Art director: Simon Stephenson Copywriter: Matt Andrews 9. Saab "you as our ...
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ADWATCH STARS OF 2001
20 Dec 2001 | by GAIL KEMP
, Halifax is the most remarkable campaign of the year. Its homespun 'stars' - Howard, Yvonne and Matt ... , and then by Matt flogging mortgages. Since then, says Hanson, "we have measured a tremendous correlation between advertising and sales". Although Matt scored highest in Adwatch, Howard is the campaign's undisputed star ...
THE BOOK OF LISTS: The 10 Best posters
17 Dec 2001
Copywriters: Roger Beckett, Matt Follows 5. Guinness "Ice cubes" took the Guinness Extra Cold ...
THE BOOK OF LISTS: The 10 Best press ads
17 Dec 2001
director: Matt Gooden 3. Harrods: Shoes Has anyone ever expressed the insatiable drive ...
THE BOOK OF LISTS: The 12 Best quotes of the year
17 Dec 2001
' associate director, Matt Edwards, said: "It's impossible to sum up the experience of eating Megabeans ...
THE BOOK OF LISTS: The 10 Best international TV ads
17 Dec 2001
Agency: Jung von Matt Copywriters: Till Hohmann, Gudrun Muschalla Art directors: Till Hohmann, Gudrun ...
Clerical Medical to refocus PR on consumer/ trade
14 Dec 2001 | by MATT WEINER
Clerical Medical Investment Group has appointed a PR team as part of a renewed focus on consumer and trade markets. The Bristol-based team of three is led by PR manager Gordon McAra, who aims to broaden the firm's media relations from trade work to large provincial and national media relations....
Firefly appointed for Hutchison 3G corp comms job
14 Dec 2001 | by MATT WEINER
Third-generation mobile operator Hutchison 3G has appointed Firefly Communications after a five-way pitch for its tech PR work. Firefly secured the 250,000 rolling contract after seeing off challenges from Edelman PR Worldwide, Bell Pottinger PR, Countrywide Porter Novelli and Miller Shandwick....
Autonomy work in UK heads from Red to Mantra PR
14 Dec 2001 | by MATT WEINER
Tech firm Autonomy has appointed Mantra PR to handle its UK public relations. Mantra replaces incumbent agency The Red Consultancy on the six-figure fee account. The agency's one-year brief is to raise awareness and understanding of Autonomy in the corporate and IT trade press. It...
MEDIA: FT.com launches cuttings service for PROs
14 Dec 2001 | by MATT WEINER
FT.com, The Financial Times' on-line operation, this week entered the PR services sector with the launch of FTPro - a global news, search and monitoring operation for the business market. The product allows corporate PROs and other customers to decide which sectors and companies they wish...
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