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ADWATCH STARS OF 2001

20 Dec 2001 | by GAIL KEMP

, Halifax is the most remarkable campaign of the year. Its homespun 'stars' - Howard, Yvonne and Matt ... , and then by Matt flogging mortgages. Since then, says Hanson, "we have measured a tremendous correlation between advertising and sales". Although Matt scored highest in Adwatch, Howard is the campaign's undisputed star ...

DIRECT: Design Choice - sole mio radiant

06 Dec 2001 | by PAUL TULLO, Executive creative director, Tullo Marshall Warren

, there are no decorative twists, no matt black, no trendy badges - in fact it couldn't be further from the Audi TT ...

CAREERS: Job interview

06 Dec 2001

, revolutionary products and Matt Porter, who co-founded Hypnosis with me and who is fantastic fun to work with ...

MSN UK appoints head of marketing

29 Nov 2001 | by RAVI CHANDIRAMANI

Microsoft has promoted Matt Whittingham to chief marketer for its internet portal MSN UK as it prepares to introduce subscription charges to boost revenues. Whittingham, who steps up from the role of business marketing manager, replaces Gillian Kent. Kent has moved to the newly created post ...

MARKETING MIX: Brand manager of the week - Matt Whittingham, MSN

15 Nov 2001

Name: Matt Whittingham Age: 33 Job title: Business marketing manager, MSN What is your greatest work achievement? Tripling the MSN brand awareness last year. What would be your dream brand to work on and why? Land Rover. An outstanding brand and product with a ...

DIRECT BRIEFS: Marketing Drive Worldwide London creats first agency management board

01 Nov 2001

Marketing Drive Worldwide London has created its first agency management board. The new board will have responsibility for the four main account groups, with Liz Farnan running the entertainment group, comprising Disney Consumer Products and Buena Vista Home Entertainment. Matt McMeany will look after ...

CAREERS: Comment

25 Oct 2001 | by KRISTINA MURRIN, Managing partner, ?What if!

of innovation agency ?What If!, Matt Kingdom and I have tried to create a culture where people can choose how ...

DIRECT BRIEFS: Tequila/Manchester md to become chief exec

04 Oct 2001

. The Manchester vacancy created by Biggins' departure will be filled by Matt Bell, who becomes general manager. ...

NEW MEDIA: MSN in global effort to grow web ad revenues

27 Sep 2001 | by RAVI CHANDIRAMANI

is unfulfilled," said MSN UK's marketing manager, Matt Whittingham. "We're looking to grow our revenues by 40 ...

ANALYSIS: Reacting to the terrorist strikes - Last week's acts of terrorism in the US saw advertisers respond at once by axing suddenly inappropriate work, writes Tania Mason

20 Sep 2001 | by TANIA MASON

be recouped later through longer ad breaks. C4 head of agency sales Matt Shreeve says that on Tuesday ...

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