to remove filtersHOTLINE: Gav Thompson resigns from TBWA/London
01 Nov 2002
Hutchison 3G, Strongbow, Ask Jeeves and Absolut Vodka. Two of the four managing partners, Matt Shepherd-Smith
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TBWA London hires managing partner
15 Nov 2002 | by MARK SWENEY
managing director, Matt Shepherd-Smith. They were promoted to managing directors from managing partners ...
CLOSE-UP: LIVE ISSUE/MOBILE PHONES - T-Mobile and Orange overlap in ads for picture messaging. Networks risk missing the bigger picture with their ad strategies
23 Aug 2002 | by JEREMY LEE
mobile phone campaigns. Matt Gladstone, a planner at Bartle Bogle Hegarty, agrees that achieving ...
WORLDWIDE ADVERTISING: Shrink to fit - It's been a tough year for ad agencies the world over, with more work, fewer staff and less money. Lisa Campbell talks to creative directors around the world and singles out the creative gems that have still managed to emerge
17 May 2002 | by LISA CAMPBELL
agencies, but also within client companies, Oliver Voss, the creative director at Jung von Matt Germany ...
MAKING MOBILE MARKETING WORK: Texting in the 21st century
22 Mar 2002
thing. But Matt Cotton, the commercial director of 12snap, points out that if the medium is carefully ... , Matt Cotton, taking responsibility for the newly created specialist division - 12snap media - which ...
MAKING MOBILE MARKETING WORK: Harnessing the text craze - Text messaging has gripped the UK, but how can marketers best use the medium to speak with their target audiences? A guide to the dos and don'ts of messaging and mobile marketing etiquette
22 Mar 2002
list of consumers possible, Matt Cotton, the commercial director at 12snap, says. Exceptional response ...
MAKING MOBILE MARKETING WORK: The pioneers of mobile marketing - There is an enormous amount of potential within mobile marketing. Below are five big-name advertisers and their ideas on how to make the best use of the medium
22 Mar 2002
's commercial director, Matt Cotton, says the mobile-based campaign successfully raised awareness of the movie ...
MAKING MOBILE MARKETING WORK: Talking about text - Find out about the texting habits of five of the UK's leading lights in digital marketing
22 Mar 2002
QUESTIONS: MATT SIMPSON, digital buying manager, Starcom Motive Q: What kind of phone do you have? Samsung A10e. Q: How many text messages do you send in a month? About 10. Q: Do you use intuitive or regular text? I would use pre-emptive, but the Samsung model doesn't have it. I used to use it on my old ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
