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Brand Failures
01 Apr 2003 | by Matt Haig
Brand Failures is a riveting look at how such disasters occur. For the first time we re given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his ... to the brand graveyard. A tour of Matt Haig s fascinating hall of failure will alert you to potential dangers ...
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- Senior Events Producer Uniplan Hong Kong Ltd. , Hong Kong
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- Digital Producer Source £30000 - £35000 per annum, London
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
