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Brand Health Check: Smart

06 Dec 2006 | by James Quilter

Matt Coombe, Vodafone head of brand and a former Honda marketer, and Jorian Murray, managing director of Volkswagen's agency DDB London, what Smart should do next. DIAGNOSIS 1 - MATT COOMBE HEAD OF BRAND ...

Opinion: The Marketing Society Forum - Do creative awards matter to marketers?

06 Dec 2006

in the real world. MATT EDWARDS, NEW BUSINESS AND MARKETING DIRECTOR, WCRS We have held credentials ...

Branding News: Witch overhauls in beauty focus

29 Nov 2006

The brand's owner, De Witt, briefed Elmwood to develop packs to fit with its 'Natural beauty refreshed' positioning, which is being introduced to coincide with its overhauled appearance. Glossy packaging has been axed in favour of a matt finish in a softer turquoise colour. The firm said the 'greasy ...

News Analysis: Cadbury hones in on products

22 Nov 2006

's EMEA president, Matt Shattock, told an investor conference that UK growth would be driven by 'superior ...

Branding News: Design choice - Apple iPod Nano

15 Nov 2006 | by Dan Hagen, Head of data, Media Contacts

The latest Nano easily beats both on aesthetics. It has the same look and feel as the Mini, but is about one-quarter of the thickness and the fragile, plastic exterior is replaced by a smooth matt metal finish. The headphones are fine, but can get drowned out by ambient noise and can be tinny when jacked up ...

McDonald's gets back to basics

25 Oct 2006

's chief financial officer Matt Paull, Easterbrook's style is all about brand transparency, and just a ...

Marketing League Table: Digital Leagues

25 Oct 2006 | by David Tiltman

. Mng partners Rob Forshaw, Matt Nicholls. 10% cons, 25% design/build, 20% e-commerce, 2% iTV, 5 ... Founded 1994. Subsid WPP. Mng partners Matt Melik, Peter MacKenzie-Jones. 20% cons, 15% design ...

News brief: Honda head to join Virgin Atlantic

18 Oct 2006

for Upper Class. The car marque's marketing communications manager, Matt Coombe, is also leaving, to join

B2B marketing: How trusted are you?

18 Oct 2006 | by Robert McLuhan

that they are perceived to put their own interests ahead of the customers'. Moreover, according to Matt Hall, group ...

Adwatch: Nicotinell - 'Motorbike girl'

27 Sep 2006 | by Matt Boffey, Planner, Wieden & Kennedy

Nicotinell's ads intend to encourage women to use the brand to help them give up smoking.

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