to remove filtersSailor Jerry to get its first retained digital agency
03 Dec 2008 | by Matt Williams
LONDON - First Drinks is on the hunt for an agency to handle the global digital account for its Sailor Jerry rum brand.
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Rapp scoops direct business for Malibu
04 Dec 2008 | by Matt Williams
LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu brand.
TMW produces Sainsbury's DM campaign
02 Dec 2008 | by Matt Williams
Tullo Marshall Warren is encouraging consumers to beat the credit crunch by starting their Christmas food shopping early, in a new DM campaign for Sainsbury's.
P&G buys stake in Ocado to gain customer insight
02 Dec 2008 | by Miranda Fitzgerald
to an end, Ocado might be seeking to form other partnerships,' says TNS' consumer insight director, Matt ...
Holland & Barrett seeks agency to handle CRM account
27 Nov 2008 | by Matt Williams
LONDON - Holland & Barrett is on the look-out for an agency to handle its customer relationship marketing account as part of plans to launch a new loyalty programme.
Boots appoints Lida to Advantage Card business
25 Nov 2008 | by Matt Williams
Boots has appointed Lida to its £15 million Advantage Card account following a pitch against Proximity and Partners Andrews Aldridge.
Heinz parts company with babyfood marketing director
25 Nov 2008 | by Gemma Charles
A spokesman for the food company confirmed that Pike left earlier this month to move on to new challenges'. He stressed that she had not been made redundant. Jane Jeffreys, who has recently returned from maternity leave, is replacing her. She previously held the same position on its soup portfolio. Matt Cullum ...
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Is brand invention just a gimmick or can it open up a new world to agencies?
Public Sector: Irish food body plans UK comms offensive
21 Nov 2008 | by Matt Cartmell
Irish food and drink organisation Bord Bia has called in agency help to bring the taste of Irish food to more tables worldwide.
AnalogFolk wins UK Belvedere account
20 Nov 2008 | by Matt Williams
that AnalogFolk has secured since it was launched in February 2008. The agency was formed by Matt Dyke and Bill ... respectively, along with the former Naked Communications creative director Matt Hardisty, the Isobar network ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
