LONDON - Electrolux has split its £4 million pan-European below-the-line business between LBi and Tequila\.
LONDON - Royal Mail is set to launch the first commercial version of its 'Matter Box', a new direct marketing initiative that contains free brand representations from a range of household brands.
Boots has appointed Lida to its £15 million Advantage Card account following a pitch against Proximity and Partners Andrews Aldridge.
LONDON - Matt Webb's enthusiasm for Hamleys could rival that of any child. Sat around a long table
with shopping on the high street. Matt Coombe, general manager of Marketing at Sony, said: 'The ads revolve ...
of nervous anticipation because we were using our own product to shoot the ad," Matt McDowell, the marketing ...
Creative agency Abbott Mead Vickers BBDO Writer Adam Chiappe Art director Matt Saunby Planners ...
The ad is one of two by CHI Partners, based on the concept of discovery'. Mocked-up footage shows Armstrong refusing to descend from the space capsule until someone discovers the story of the landing. A second spot features someone waiting to be buried alive. The ads were written by Matt Collier ...
LONDON - Yell has appointed Rapier to work on an advertising project for Yellow Pages, as part of new plans to work with agencies on a project rather than a retained basis.
LONDON - The National Accident Helpline is on the hunt for an agency to handle its £10 million advertising account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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