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Yahoo! unveils new brand positioning in global marketing campaign

LONDON - Yahoo!, the global multimedia company, is rolling out a £61 million global marketing campaign to make the brand more personal to its consumers and to publicise its product enhancements.

Picture gallery - LadyHawke and Hard Fi design Beck's bottle labels

LONDON - Beck's the InBev UK-owned beer brand, has created a series of limited edition bottle labels to support its "Music Inspired Art" campaign.

Adland's next creative leaders

View our picture gallery above. See the full feature, with lowdowns of all these creatives in this week's Campaign magazine. Adam Chiappe Matt Saunby Abbott Mead Vickers BBDO Favourite ad: "We ... ad: Guinness' first ever website Matt Doman Ian Heartfield Beattie McGuinness Bungay ...

D&AD Awards 2009 - black Pencils

Picture Gallery Graphic Design, applied print graphics: The Royal Mint - New reverse UK coin designs by Matt Dent , UK Videos Video 1: Integrated: New York City Department of Education 'million' by Droga5, USA Video 2: Viral, writing: Jewish Council of Education Research 'the great ...

John Lydon attacks Anchor's New Zealand origins in new Country Life ad

LONDON - John Lydon, the former Sex Pistols frontman, has attacked the butter brand Anchor for being foreign in a new ad campaign for Country Life.

BMW reveals the secret behind its fuel efficiency in April Fool ad

LONDON - BMW has revealed a smart new piece of technology that will allow drivers to hitch a ride from the car in front via a magnetic beam, as part of an April Fool print campaign created by WCRS.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.