to remove filtersCOI proposes model for measuring advertising effectiveness of public-sector marketing
01 Dec 2009 | by Gemma Charles
says the Cabinet Office appointment of Matt Tee as the permanent secretary of government communications ...
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Brands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
the past year, according to Matt Ramsey, managing director of InboxDMG, the agency that created Shelf ...
Toshiba signs as sponsor of England football team
16 Nov 2009 | by Alex Brownsell
marketing director Matt McDowell, the brand will slowly build up awareness of its sponsorship of the England ...
Auto Trader hires Carat to £10m media brief
12 Nov 2009 | by Alex Brownsell
and by doing so to create a more cohesive and streamlined approach for our overall media campaign,' said Matt ...
Toshiba kicks off £3m advertising push
10 Nov 2009 | by Staff
Matt McDowell, is to improve perception of the brand as a leader in technological innovation. ...
What it's really like inside HMV
10 Nov 2009 | by Becky Charles
Hopkins is head of retail marketing; Matt Button is head of CRM. ...
Vodafone names Danielle Crook brand director
05 Nov 2009 | by Ed Kemp
's director of consumer, Ian Shepherd. Smith leaves the company with immediate effect. ...
SeeSaw recruits Channel 4's Rennie to commercial role
04 Nov 2009 | by Fiona Ramsay
LONDON - Matt Rennie, business development manager of content distribution at Channel 4, has joined
Westfield launches customer magazine
03 Nov 2009 | by Sarah Johnson
consumers. Matt Chambers, brand director of House of Fraser, says: The figures just released show how ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
integrated activity, according to Matt Isaacs, managing partner at Essence and a former chief marketer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
