integrated activity, according to Matt Isaacs, managing partner at Essence and a former chief marketer ...
LONDON - The Department of Health has agreed a deal with Channel 4 to sponsor The Simpsons, as part of its £75 million Change4Life initiative, which aims to reduce obesity in the UK.
LONDON - Findus, the UK frozen food company, has appointed Driven to work on its advertising account, following a pitch against undisclosed agencies.
LONDON - Baxters, the food manufacturer, is looking for an agency to handle its advertising account.
LONDON - The Britain's Got Talent judge Piers Morgan has stripped off for a new tongue-in-cheek campaign to promote Burger King's new range of "flame grill" scented perfume.
for alleged price-fixing offences at the airline. =53. Matt Close, Unilever B Close, a Unilever lifer ... -about in the early months of 2009. Attention now turns to the brand's official birthday on 22 June. 57. Matt ...
allocation,' says Matt O'Brien, managing director of digital agency Cheeze. While advertising on major ...
, McDonald's senior director of global brand strategy, Matt Biespiel, believes wide consumer research ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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