Power 100 Nxt Gen: Matt Jones, Research In Motion (BlackBerry)
27 May 2011 | by Nicola Clark
Blackberry is putting brand engagement at the heart of its marketing.
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Before my current job at WCRS, I spent a couple of years working in the world of gaming: battling goblins, buying virtual fertiliser and hanging out with young men whose avatars were improbably large-breasted women wielding axes.
Blackberry is putting brand engagement at the heart of its marketing.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.