to remove filtersM&S' Steven Sharp: Why celebrity is vital to our marketing
03 May 2012 | by Matt Chapman
M&S' marketing chief talks star-laden campaigns, restructuring - and his future.
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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
of global marketing director. ( Media Week ) Starcom managing director Matt James is to join the ex ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
, some argue, has forced a rethink across the retail sector. Matt Prentis, associate director ... of those infamous sofa sales yet. Additional research by Rachel Barnes, Matt Chapman and Loulla ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
Matt James steps down as managing director of Starcom and McCann London hires Rob Doubal and Lolly..."breakthrough innovation" and brand building throughout its global operations. ( Marketing ) Media Matt ...
Tesco hires UK marketing chief
28 Feb 2012 | by Rachel Barnes
Bradley will join the newly created group marketing team, which has been set up by Tim Mason, deputy chief executive and chief marketing officer. She will work alongside Matt Atkinson, former EHS 4D group chief executive, who joined Tesco last July in the global role of group marketing ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
Networks UK and Ireland as its vice-president of marketing, creative and publicity. ( Campaign ) Matt ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
director. Within Matt Landeman's client team, Rebecca Stafford and Clare Fraser have been promoted ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
up shop here, asks Matt Chapman.
Pick of the Week - John Lewis/Adam & Eve
17 Nov 2011
Matt Williams thinks that Adam & Eve's "long wait" spot for John Lewis is easily the winner..."This is not only a brilliant festive ad but also one of the best TV ads of the year overall. It's a lovely story that is told brilliantly and I'm not at all surprised with the reaction that it's already sparked from the public." The ad was written and art directed by Matt Gay and John Long ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
