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What Google's privacy changes mean for advertisers

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below

Focus on the message, whatever the medium

for multiple channels. Matt Walburn, customer and marketing director at Superdrug, says: 'We're very excited ...

Do brands really still need media agencies?

? The reason, argues Matt Isaacs, chief executive at digital agency Essence, is that different disciplines have ... as possible. MARKETER CHECKLIST EARNED MEDIA AGENCIES - Matt Isaacs, chief executive ...

Trinity Mirror digital marketing director made redundant

it set up a new digital unit, headed by publishing director Matt Kelly. The publisher of the Daily ...

Power 100: 100 to 50

reach consumers. 68: MATT HILL - HEINZ Hill is clearly well-thought of at Heinz, having been ...

Millie's Cookies launches charity X Factor cookies

The four limited-edition cookies feature 'The X Factor' finalists One Direction, Matt Cardle, Rebecca Ferguson and Cher Lloyd. People are able to bid for the cookies on eBay, with all proceeds to be split between two charities. 'The X Factor' has nominated armed forces charity Help For Heroes ...

SeeSaw introduces subscriptions for ad-free viewing

to introduce premium content packages at a later date. Matt Rennie, SeeSaw's commercial director, said: "On ...

A question of X appeal

.' WHO'S FRONTING YOUR NEXT CAMPAIGN?* Cher Lloyd - Primark 20%, iPod 14% Matt Cardle - Levi's 32 ...

The Indy's extended family

benefit from the expansion of the remit of London Evening Standard's marketing director, Matt Harrison ...

Marketers need to experiment with mobile, says Google UK chief

to harvest its potential, according to Matt Brittin, managing director of Google UK and Ireland.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.