Think BR: The role of branded content
17 Jan 2012 | by Matt Simpson
content, writes Matt Simpson, editorial director, Zone....to engage with customers are greater than ever before. Matt Simpson, editorial director, Zone ...
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Appointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
was created with various special effects. The process started with a series of digital "organic mattes ... of the ad, an AA engineer appears to fix the family boiler. Matt Crabtree, creative director at McCann ...
Trading places: this week's people moves
04 Nov 2011 | by Sara Kimberley
director Matt Rennie to the new position of enterprise director to drive existing and new revenue ...
Augmented reality and sales conversions
14 Oct 2011 | by Matt Trubow
Augmented reality increases sales conversions and perceived price points of products, writes Matt...an intriguing technology and it s a tool that switched on sales people should take advantage of. Matt ...
IAB Engage 2011 reveals speaker line-up
21 Sep 2011 | by Daniel Farey-Jones
Google's UK MD Matt Brittin, Smirnoff marketer Michelle Klein and comedian Dara O
Think BR: Another shift in the balance of brand vs retailer power?
21 Jul 2011 | by Matt Butcher
Brands looking for a greater share of sales control should think about digital coupons, writes Matt...distribution of their own offers - and coupons are a good place to start. Matt Butcher, director, PIMS-SCA ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
117 Matt Deegan writes 3734 118 The Toad Stool 3732 ...
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
109 Steve Sponder 2989 110 Matt Deegan Writes 2963 ...
Google launches Think Quarterly business magazine
24 Mar 2011 | by Katherine Levy
for anyone other than our partners." Matt Brittin, managing director of UK Ireland Operations, Google ...
Facebook reveals UK's most talked about topics of 2010
14 Dec 2010 | by Arif Durrani
an election year. The next most discussed 'X Factor' contestants were Cher Lloyd, One Direction and Matt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
