Industry View: After the IPO, what next for Facebook?
01 Feb 2012 | by Sarah Shearman
it might shake up the market. Matt Britton, founder and chief executive, Mr Youth Facebook ...
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Appointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
was created with various special effects. The process started with a series of digital "organic mattes ... of the ad, an AA engineer appears to fix the family boiler. Matt Crabtree, creative director at McCann ...
The AA 'who will stop Jack Frost?' by McCann London
19 Jan 2012
The campaign introduces Jack Frost, who freezes people. A trailer with no AA branding was released before the full ad went live on StopJackFrost.com, which redirects users to the AA website . The ad was created ?by Matt Crabtree and Si Hepton, and directed by Matthias Hoene through Partizan. ...
Think BR: The role of branded content
17 Jan 2012 | by Matt Simpson
content, writes Matt Simpson, editorial director, Zone....to engage with customers are greater than ever before. Matt Simpson, editorial director, Zone ...
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
Orlov and Sergei meeting the UK public. The ad was written by Matt Lloyd and Javier Romartinez ...
Online creative contest kicks off the new year
06 Jan 2012 | by Staff
The winner of the contest, run by Campaign and AOL, will receive an iPad2 and a 30,000 campaign for his or her client on the new format, AOL s Project Devil. The winning ad will also appear in Campaign . Matt Pritchard, the European digital director at Kellogg. Charlie McGee, the head of digital at Carat ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
customers." Matt Simpson, Zone Zone's editorial director, Matt Simpson, says the inexorable ... expanded into digital formats. Matt Simpson is editorial director of branded content producer Zone ...
Digital shops eye Hotel Chocolat job
08 Dec 2011 | by Matt Williams
The British chocolatier Hotel Chocolat is looking for an agency to help develop its digital marketing activity.
How to join the social club
28 Nov 2011 | by Melanie May
from so many channels that the diversity of sources can be an issue,' says Matt Rhodes, client services ...
Kraft seeks agency for Toblerone work
24 Nov 2011 | by Matt Williams
Kraft Foods is in talks with its roster agencies regarding the digital advertising duties for its Toblerone brand.
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