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Think BR: Understanding big data

with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R....have a chance to get ahead and break the data matrix. Matt Barnett, head of digital, MARS\Y R ...

CREATIVE STRATEGY: John West's campaign charts new waters

, Matt Button....I asked Matt what was on his agenda for the coming 12 months or so. One item was social media. The other, which was causing him more concern, was how to "join the dots" of the many touch points between the Lexus brand and potential or existing customers. In particular, he saw this as an issue ...

Publishers on slow road to data marketplace?

the benefit of dealing directly with agency trading desks, told panel moderator Matt O Neill that the market ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

117 Matt Deegan writes 3734 118 The Toad Stool 3732 ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

109 Steve Sponder 2989 110 Matt Deegan Writes 2963 ...

CREATIVE STRATEGY: Shameful AV campaigns show why we need real political reform

history and government, Matt Cole, lecturer in politics for the Hansard Society. Why, I asked him, did ...

Google launches Think Quarterly business magazine

for anyone other than our partners." Matt Brittin, managing director of UK Ireland Operations, Google ...

Infogroup hires Cooke for business development

LONDON - Infogroup/UK, the strategic data-marketing provider, has appointed Tom Cooke, the former Experian data specialist, as its business development manager.

Ramsey takes MD role at digital agency 20:20

LONDON - Matt Ramsey, InboxDMG's managing director, has been appointed to head the Digital

DM industry beats government recycling targets

LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.