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The total number of complaints to the Advertising Standards Authority fell by 13% last year, with the number of campaigns subject to complaint also falling year-on-year by 6%.
After splitting with its global agency Crispin Porter & Bogusky last month, Burger King has signaled its intentions to roll-out its advertising on a regional basis by calling a separate pitch for its £12m ad business in the UK and Ireland.
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LONDON - The Department of Health has agreed a deal with Channel 4 to sponsor The Simpsons, as part of its £75 million Change4Life initiative, which aims to reduce obesity in the UK.
LONDON - Findus, the UK frozen food company, has appointed Driven to work on its advertising account, following a pitch against undisclosed agencies.
LONDON - Baxters, the food manufacturer, is looking for an agency to handle its advertising account.
LONDON - The Britain's Got Talent judge Piers Morgan has stripped off for a new tongue-in-cheek campaign to promote Burger King's new range of "flame grill" scented perfume.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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