to remove filtersPR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
arrived at their site as a result of reading the article. Matt Stewart, associate director at Bite PR ...
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The Work
08 Feb 2010
director: Ewan Paterson Writers/art directors: Wayne Robinson, Matt Collier Production company: Infinity ... director Owen Davies Creative director Paul Harrison Director Jamie Parker Senior programmer Matt Booy Digital designer Matt Randall kodudigital.com Santander game Santander offered me a free game ...
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
. Matt Park, head of online at Taylor Herring, says his agency is also constantly pushing its clients ...
P&G buys stake in Ocado to gain customer insight
02 Dec 2008 | by Miranda Fitzgerald
to an end, Ocado might be seeking to form other partnerships,' says TNS' consumer insight director, Matt ...
Heinz parts company with babyfood marketing director
25 Nov 2008 | by Gemma Charles
A spokesman for the food company confirmed that Pike left earlier this month to move on to new challenges'. He stressed that she had not been made redundant. Jane Jeffreys, who has recently returned from maternity leave, is replacing her. She previously held the same position on its soup portfolio. Matt Cullum ...
Sainsbury's to colour-code wine
11 Nov 2008 | by Miranda Fitzgerald
up wine writer Matt Skinner to be the 'face' of its wine. He will recommend his top 10 wines from ...
Pizza Hut name switch lambasted as 'puerile'
07 Oct 2008 | by Gemma Charles
Parish I imagine Pizza Hut hopes to gain publicity, then bring the name back 'by popular demand'. Matt ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
named Matt Barwell as its European marketing director, replacing Andy Fennell, who recently became its ...
Brands fight bloggers with 'fact' websites
09 Sep 2008 | by Bill Britt
out and respond to comments being made elsewhere. For instance, last week Google employee Matt Cutts ...
Bernard Matthews spends £3m to restore brand reputation
02 Sep 2008 | by Gemma Charles
Matt Pullen, marketing director at Bernard Matthews Farms, said he had taken inspiration from other successful turnarounds, citing the two brands as examples. The strategy places staff at the heart of the brand's communications. An ad campaign, created by Isobel, will roll out this month across TV, national ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
