to remove filtersPublic Sector: Irish food body plans UK comms offensive
21 Nov 2008 | by Matt Cartmell
Irish food and drink organisation Bord Bia has called in agency help to bring the taste of Irish food to more tables worldwide.
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Paratus helps Costa Coffee to stand out
20 Feb 2009 | by Matt Cartmell
Costa Coffee has appointed Paratus Communications to help differentiate its brand from high street rivals such as Starbucks and Caffe Nero.
Balance lands Converse brief
08 Feb 2008 | by Matt Cartmell
Classic trainer company Converse has handed out its first integrated trade and consumer brief across EMEA for a six-figure sum.
Van lands Diageo branding brief
18 Feb 2005
The agency, set up by former Borkowski PR director Mark Cooper and former Sputnik director Matt de Leon late last year, has been retained to handle ad hoc work to promote brands such as Baileys, Guinness and Pimms. The brief does not affect the remit of PR agencies working for Diageo's individual ...
Marketing Communications: Emotional connection
22 Oct 2004
to sponsor grassroots music events such as DJ tours in Ibiza. Matt Fearnley, a director at Blaupunkt agency ...
Campaign: Media Relations - Wheels & Dollbaby impresses in London
28 May 2004 | by Matt Farquharson
Campaign: Wheels & Dollbaby fashions Client: Robert de Keyser Fashions PR team: Ian Monk Associates Timescale: January 2004-ongoing Budget: £30,000
Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
. It was a good spread, quite dramatic.' Zoo sports editor Matt Mason was taken to Madrid for the premiere ...
PNCG triumphs in pitch to launch Hotpoint products
01 Mar 2002 | by MATT WEINER
White goods brand Hotpoint's parent company General Domestic Appliances has appointed the Porter Novelli Convergence Group to launch the latest Hotpoint range.
INTERNATIONAL: Reebok signs up to NBA sponsorship deal
17 Aug 2001
. NBA strategic and corporate communications manager Matt Bourne said the three-year phase ...
Horlicks chooses Harvard to push ’sleep’ message
10 Mar 2000 | by RICHARD EDWARDS
Pharmaceutical giant Smith-Kline Beecham has appointed Harvard PR to handle PR for malted drink brand Horlicks. The account was won after a four-way pitch. It is led by account manager Matt King, who reports to Kathy Davis, SmithKline Beecham product manager. PR for the brand had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
