'Show why CEOs deserve rewards' says corporate comms consultant
03 Feb 2012 | by Matt Cartmell
A corporate comms expert has called for a campaign to explain the roles of top banking executives, as the issue of CEO bonuses hits the headlines again.
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The embattled Bank of England has launched a hunt for PR support to promote itself as a place that encourages diverse employment.
A corporate comms expert has called for a campaign to explain the roles of top banking executives, as the issue of CEO bonuses hits the headlines again.
The media handling of the controversial bonus of nearly £1m for the boss of RBS has been led by the banking group's in-house team, which issued statements to the media last night.
A deepening sense of distrust in both government and business has emerged among the British public during the past year, according to Edelman's Trust Barometer.
Confused.com has appointed Publicis London to handle its £50 million ad account.
The fourth quarter IPA Bellwether Report has revealed that budgets in the category that PR falls into have dropped more than in any other marketing discipline, despite marketing budgets having generally been revised upwards.
Orlov and Sergei meeting the UK public. The ad was written by Matt Lloyd and Javier Romartinez ...
Gocompare.com, the price-comparison site famous for its opera-singing brand mascot, has called a review of its £28 million advertising account.
Matt Carter believes the reverse trend will become the dominant theme as Chinese brands compete ...
Saga Group, the UK's leading provider of services for over 50s, has appointed VCCP to handle its £32 million integrated advertising account.