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BMW reveals the secret behind its fuel efficiency in April Fool ad
01 Apr 2009 | by Matt Williams
LONDON - BMW has revealed a smart new piece of technology that will allow drivers to hitch a ride from the car in front via a magnetic beam, as part of an April Fool print campaign created by WCRS.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
