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VW 'see film differently idents 2012' by DDB UK

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

Appointment to View: How the AA made its own horror film trailer

was created with various special effects. The process started with a series of digital "organic mattes ... of the ad, an AA engineer appears to fix the family boiler. Matt Crabtree, creative director at McCann ...

DCH lands £15m Alfa Romeo and Chrysler UK ad account

The Fiat Group has consolidated its £15 million UK Chrysler and Alfa Romeo advertising business into DCH.

Publicis lands entire Renault UK through-the-line account

Renault has consolidated its through-the-line UK advertising business into Publicis.

The BR 200 July 2011: The web's most influential bloggers (101-150)

117 Matt Deegan writes 3734 118 The Toad Stool 3732 ...

South Africa takes top spot at Radio Lions

Network BBD Johannesburg also picked up two Gold Lions for its Galderma spots "Brad" and "Glenda". German shop Grabarz Partners Hamburg won three Golds for its Modern Music School work, and Jung von Matt Hamburg won Gold for Noah "what's that noise?". The US also featured. Latinworks Austin picked ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

109 Steve Sponder 2989 110 Matt Deegan Writes 2963 ...

Ogilvy & Mather retains UK and pan-Euro Europcar brief

Ogilvy & Mather has retained the UK and pan-European ad accounts for the vehicle rental company Europcar.

Opel reviews pan-European advertising arrangements

Opel, the General Motors-owned car manufacturer, is reviewing its pan-European advertising account.

DM agencies line up for European Avis brief

Avis, the car rental service, is on the hunt for a direct marketing agency to handle its loyalty programme across Europe.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.