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What Next in Digital?

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... solutions), Haymarket Brand Media Read the intro Matt Dyke and Kevin Sutherland, AnalogFolk ... is struck by Matt Dyke , a founding partner of AnalogFolk, who points out that a collaborative approach ...

The Social Experience Economy

interface design to social experience design. - Matt Dyke is a founding partner and Kevin Sutherland ...

Power 100: Next Generation

. Marketing that makes you change your behaviour is great.' MATT RICHARDS 28, BRAND MANAGER, COATED FISH ...

Marketing's Power 100

biggest-ever World Cup campaign, called 'Team talk', to coincide with the event. 43. Matt Close ...

Aston Martin hunts agency for Cygnet debut

LONDON - Aston Martin, the luxury sports car manufacturer, is looking for an agency to handle the launch advertising for its Cygnet city car.

Mazda picks Inferno for MX-5 brief

LONDON - Mazda has appointed Inferno to handle the pan-European direct marketing account for its MX-5 flagship offering.

Brands indulge in April Fool's Day shenanigans

LONDON - A number of brands have jumped on the April Fool's Day bandwagon by releasing bogus ad campaigns to try and wind up unsuspecting consumers.

Elvis wins Honda pan-Euro digital and DM

LONDON - Honda has appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.

Rally star Kris Meeke returns in Peugeot TV campaign

LONDON - Peugeot is rolling out the latest spot in its 'Meeke Not Mild' ad campaign, featuring the rally driver Kris Meeke.

Ford Direct unveils nostalgic direct marketing pack

LONDON - Ford is encouraging consumers to take a trip down memory lane through a new direct marketing campaign created by Orchestra.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.