Whitbread reviews CRM across brand portfolio
04 Aug 2011 | by Matt Williams
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build closer relationships with its customers.
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, Matt Button....I asked Matt what was on his agenda for the coming 12 months or so. One item was social media. The other, which was causing him more concern, was how to "join the dots" of the many touch points between the Lexus brand and potential or existing customers. In particular, he saw this as an issue ...
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build closer relationships with its customers.
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