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Kellogg hires CMW to promote new Krave brand

LONDON - Kellogg has appointed CMW to handle a digital and social media campaign to promote the launch of its new cereal brand Krave.

Saint@RKCR/Y&R lands Kopparberg

LONDON - Cider of Sweden has appointed Saint@RKCR/Y&R to work on the advertising for its Kopparberg cider brand.

Leo Burnett wins after Kellogg review

LONDON - Kellogg has moved the majority of its global advertising business out of JWT and into Leo Burnett.

MCBD to reinvent Cup-a-Soup brand

LONDON - Batchelors, the Premier Foods-owned soup brand, has handed its roster agency Miles Calcraft Briginshaw Duffy a brief to rename and rebrand its entire Cup-a-Soup range.

Agencies line up for Bacardi UK digital task

Bacardi, the global spirits company, is looking for an agency to handle a portion of its UK digital account.

Cadbury adds LMFM to digital roster with website brief

LONDON - Cadbury has added Lean Mean Fighting Machine to its digital roster.

Young's set for £2.5 million UK ad account review

player, and Celebrity Masterchef winner, Matt Dawson. Promoting its range of "cook from frozen" natural ...

Mars forces Poke to shut down Snckrz site

LONDON - Mars has forced the digital agency Poke to shut down an unauthorised website that encouraged users to create their own logo for the chocolate bar Snickers.

Yazoo shows its fun side in new integrated campaign

LONDON - Yazoo, the UK milkshake brand, is attempting to reveal its playful side in a humorous £3.5 million integrated campaign created by WFCA.

DDB's British Pork ads fall foul of ASA

LONDON - The Advertising Standards Authority has banned a major advertising campaign for British Pork after complaints were made that its description of the British pig industry as having 'very high welfare standards' was misleading.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.