Search results for Matt Shepherd-Smith

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'Generation flux' marketers consider alternative career paths

in marketing without following the traditional route of obtaining a degree and then a graduate placement. Matt ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Heinz appoints Giles Jepson to chief marketing role

Giles Jepson has been appointed chief marketing officer at Heinz after Matt Hill was promoted

Sector Insight: Beauty Retail

and managing director of The Link. Matt Walburn, marketing director, Superdrug Walburn ...

Brand Health Check: Baileys

Baileys do to make its way back into consumers' drinks cabinets? We asked Matt Edwards, chief executive ... of strategy consultancy Cognosis, who is a former consumer planning and research director at Diageo. MATT ...

Tesco hires UK marketing chief

Bradley will join the newly created group marketing team, which has been set up by Tim Mason, deputy chief executive and chief marketing officer. She will work alongside Matt Atkinson, former EHS 4D group chief executive, who joined Tesco last July in the global role of group marketing ...

No room in the UK: can new retailers succeed on the high street?

up shop here, asks Matt Chapman.

Heineken rugby sponsorship hits 20 years and £100m

, Zinzan Brooke, Matt Burke, Scott Quinnell and Rob Henderson, as well as entertainment and sporting ...

Lucozade Energy launches cola variant

. Matt McKie, brand manager at Lucozade Energy, said: "Lucozade is becoming renowned for launching ...

Do brands really still need media agencies?

? The reason, argues Matt Isaacs, chief executive at digital agency Essence, is that different disciplines have ... as possible. MARKETER CHECKLIST EARNED MEDIA AGENCIES - Matt Isaacs, chief executive ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.