Heineken rugby sponsorship hits 20 years and £100m
21 Oct 2011 | by Gemma Charles
, Zinzan Brooke, Matt Burke, Scott Quinnell and Rob Henderson, as well as entertainment and sporting ...
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CREATIVE STRATEGY: John West's campaign charts new waters
27 Oct 2011 | by Simon S Kershaw
, Matt Button....I asked Matt what was on his agenda for the coming 12 months or so. One item was social media. The other, which was causing him more concern, was how to "join the dots" of the many touch points between the Lexus brand and potential or existing customers. In particular, he saw this as an issue ...
Private Hear ads for review October 2011
13 Oct 2011 | by Suzanne Bidlake
, seven days a week Agency: Export Creative team: Matt Beaumont, Noel Hasson Producer/director: Simon ...
Lucozade Energy launches cola variant
10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
. Matt McKie, brand manager at Lucozade Energy, said: "Lucozade is becoming renowned for launching ...
Gatorade picks Iris for integrated work
06 Oct 2011 | by Matt Williams
Gatorade, the Pepsi-owned sports drink brand, has appointed Iris to its UK integrated advertising account.
Turkey of the Week - Kindred/Milk Marketing Board
06 Oct 2011
Matt Williams is a little distressed by Kindred's "Make mine milk" campaign for the Milk Marketing
Unilever hands global Becel business to Lowe Worldwide
29 Sep 2011 | by Matt Williams
Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel.
Birds Eye calls review of UK digital advertising account
22 Sep 2011 | by Matt Williams
The frozen-food company has approached a number of agencies regarding the account, which is currently with Glue Isobar.
Silver Spoon hands Truvia launch to Ogilvy & Mather
22 Sep 2011 | by Matt Williams
Silver Spoon, the Associated British Foods-owned sugar brand, has appointed Ogilvy & Mather London to handle the UK launch of its Truvia natural sweetener brand.
Cadbury unveils first Twirl ad in 15 years
12 Sep 2011 | by Sara Kimberley
Beresford was the copywriter. The ad features work from visual effects specialists Mattes and Miniatures ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
