Marketing the Queen: brands face a Diamond Jubilee balancing act
05 Apr 2012 | by Rachel Barnes and Matt Chapman
have much to consider, write Rachel Barnes and Matt Chapman.
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GB Paralympic football team to miss out on medal because of lack of sponsor
30 May 2012 | by John Reynolds
). But according to Matt Dimbylow, who is representing ParalympicsGB at London 2012 in the seven-a-side cerebal ...
What Google's privacy changes mean for advertisers
01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps
Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below
Google tipped to install former UK chief to head Motorola Mobility
24 Feb 2012 | by Sarah Shearman
of the Americas, replacing Tim Armstrong who defected to become AOL's chief executive. Matt Brittin was drafted ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
customers." Matt Simpson, Zone Zone's editorial director, Matt Simpson, says the inexorable ... expanded into digital formats. Matt Simpson is editorial director of branded content producer Zone ...
How to join the social club
28 Nov 2011 | by Melanie May
from so many channels that the diversity of sources can be an issue,' says Matt Rhodes, client services ...
Golfer Rory McIlroy fronts Santander savings campaign
03 Nov 2011 | by Alex Brownsell
recent campaign which launched the new tagline "Driven to do better". Matt Hall, head of savings ...
Heineken rugby sponsorship hits 20 years and £100m
21 Oct 2011 | by Gemma Charles
, Zinzan Brooke, Matt Burke, Scott Quinnell and Rob Henderson, as well as entertainment and sporting ...
Gaming meets real life
13 Sep 2011 | by George Nimeh
does gaming add to social engagement? Matt Mills, co-founder of digital design studio ustwo, says ... techniques have enabled companies to grow engagement and loyalty for many years now." MATT MILLS - THE PUBLISHER Name : Matt Mills Company : ustwo Title : Co-founder ustwo.co.uk Biog : Matt ...
Do brands really still need media agencies?
12 Aug 2011 | by Craig Smith
? The reason, argues Matt Isaacs, chief executive at digital agency Essence, is that different disciplines have ... as possible. MARKETER CHECKLIST EARNED MEDIA AGENCIES - Matt Isaacs, chief executive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
